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100 Real Estate Definitions for Beginner Agents

Details: Chapter 2: Brokers listing homes provide a unique advantage. Chapter 3: Building a flexible do-it-all staff. Chapter 4: Hiring for a teamerage model. Chapter 5: Lean on me: Getting strategic with partnerships. Chapter 6: Scaling walls: Craft the solution that works best for you. Sharing.

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Real Estate Advertising Copy That Gets Leads

Details: As a real estate agent, getting the best leads is typically your number one priority. That starts with getting lots of targeted traffic to your website with a balance of strong SEO tactics and strategic real estate advertising ideas.. If you’re exploring online real estate advertising, particularly pay-per-click (PPC) ads on search sites, you may not realize how ad copy impacts your ads

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The Ultimate Guide to Real Estate Lead Generation

Details: High-quality traffic – Visitors are interested in the same thing your competitors are offering – real estate – so they’re more likely to convert into a lead. Brand exposure – Advertising on your competitors’ brand keywords puts you in a strong position to make potential customers aware of your brand. #9. FSBOs.

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Examples of Perfect Real Estate Branding

Details: Examples of Perfect Real Estate Branding. Real estate branding differentiates your agency and helps people understand why they should do business with you. The real secret behind strong real estate brands is a combination of creative elements and on-point messaging into a coherent identity. This article will focus on the visual elements behind

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16 Real Estate Books Every Agent and Broker Should Read

Details: The real estate duo provide a clearly laid out business planning template for prospective brokers, and detail how they can go from individual agent to head of their own, multi-member firm. Follow the tangible tactics and techniques outlined in the book, and you’ll get that much closer to earning your first million.

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Creative Real Estate Marketing Ideas for Your Listings

Details: Paid real estate advertising is a great way to generate traffic to pages that market a listing. Particularly with pay-per-click (PPC) ads on search engines, agents can target their listing’s ad for keywords that are difficult to rank for organically. Here are some ways to develop an advertising strategy to maximize your ad dollars:

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The custom website platform for real estate brand building.

Details: Custom real estate websites. Except totally different. We built Placester for speed and collaboration. Outsource any task to our on-demand services team and get it done in days, not weeks. Whether you need one amazing website or 1000, we make it easy to build your brand.

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42 Engaging Real Estate Newsletter Ideas (with examples)

Details: For this real estate newsletter content, photos and videos of these affairs (think kids playing games, bands playing, and other enjoyable entertainment) can make your email more effective. Niche Group Meetups. Becoming a part of the local community is a chief priority for most homeowners. Help them accomplish this by supplying key information

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24 Sponsorship Ideas To Promote Your Real Estatea Brand

Details: Any real estate agent worth their salt knows it takes some financial investment to make headway with a marketing strategy and, more specifically, bolster their real estate branding. However, taking advantage of sponsorship opportunities, donating to worthwhile causes, and making a positive impact in the community are great ways to get maximum

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[120 Tactics & Strategies]

Details: Real estate marketing fundamentals Chapter 1 Picture this: in 2019 there were 5.34 million existing homes sold plus 682,000 newly constructed homes, according to the National Association of REALTORS®’ “Quick Real Estate Statistics.” That’s over 6 million homes — and there are about 2 million real estate licensees in the country.

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107 Outside-the-Box Real Estate Marketing Ideas & Tips (With …

Details: 17 Outside-The-Box Real Estate Marketing Ideas. 1. Publish a local market quiz on your real estate website. If you’ve ever checked out BuzzFeed before, then you know people like to take quizzes on just about any subject. Test your audience with a short, multiple-choice quiz on something of interest.

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101 real estate content marketing ideas

Details: Imagine the future of real estate and discuss how current trending issues might evolve. Create a slideshow of the most expensive homes sold in the last 30 days. Make a list of the most beautiful properties on the market today. List 20 best apps for people preparing to sell their home, searching for a place to live, or a rental.

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The Best Real Estate Website Design: 24 Examples

Details: The real estate blog, client testimonials, detailed search function, business background info, recently added listings — all of the real estate website essentials are prominently featured on The Engel Group’s site, thanks in large part to a stellar design. The agency closes the deal, so to speak, by using a soft color palette and

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The 6 Stages of Nurturing and Converting Your Real Estate Leads …

Details: If your real estate marketing mix is doing its job, new leads are consistently entering your contacts database. Ideally, your lead management system is automatically creating dedicated profiles for those prospects so you can focus on adding photos, housing preferences, a buying/selling timeline, and other notes that will help you close deals.

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10 Real Estate Video Examples to Inspire Your Agency

Details: This real estate video from Keller Williams San Antonio proves just that. By asking local authorities to explain what it’s like to live nearby, the KW team is establishing itself as an authority by association. Moreover, the agency knows how to speak to and connect with its primary audience. Those who view the clip can instantly see and

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22 of the Best Real Estate Websites for Agents and Brokers

Details: Placester real estate websites for agents and brokers offer the ability to easily build, update and optimize an effective online presence for your real estate business. We’ve seen countless REALTORS® use Placester websites to boost their branding, promote their expertise, increase site traffic, and capture valuable leads.

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How to Create Real Estate Reports That Impress Leads

Details: Social proof for real estate agents comes in many different forms, including reviews and testimonials, but a unique way to show you’re a successful real estate agent is to prove it: Showcase statistics regarding your own closed deals from the last calendar year (or 12-month period if you decide to write this mid-year), including the different

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The 10 Habits of Highly Successful Real Estate Agents

Details: 8. Tenacity is a way of life, not a temporary feeling. Committing to real estate success means you’re in it for the long haul. Astonishingly, 87% of real estate agents leave the business in their first several years. Often this is due to a lack of preparation, or overconfidence in the amount of dedication required.

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How to become a Real Estate Broker in New York

Details: Resources for Real Estate Broker Websites: 39 of the Best Real Estate Websites Powered by Placester; Home Valuation & CMA Tools. Many real estate marketing solutions are designed to help brokers connect with buyers. Yet seller leads are arguably more valuable—after all, listings are the lifeblood of any real estate business, and without them

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The Ultimate Guide to Creating a Real Estate Business Plan

Details: Examples of SMART goals you might set for your growing real estate business is: Build a new real estate website in the next 3 months. Hire and onboard 3 new SDRs in the next 6 months. Increase monthly leads by 50% by next year. Sell 10 houses in the Dallas metro area in …

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Real Estate Agents’ Secret Weapons: 18 Must-Have Items on the …

Details: Real estate agents don’t work the typical 9-to-5 job, but that doesn’t mean they don’t snack throughout the day like most office workers do. Having NutriGrain bars, bags of peanuts, or your preferred snack on your passenger seat can prevent you from missing out on at least some nutrition throughout frenetic work days. Avoiding bags of

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The Ultimate Real Estate SEO Guide (with Strategies, Tips

Details: Neglecting the overall real estate marketing plan and waiting to rank. At the end of the day, SEO is just one important component of a marketing strategy. Frustratingly for many, it can take time for content to rank. The average #1 ranked page for a keyword is 3 years old, and only around a fifth of content on page one is a year old: ‍ ‍

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Real Estate Marketing: A History Lesson for Agents

Details: During the first half of the 20th century, agents began perfecting their real estate marketing plans and approaches — just in time for a huge buying spike. The 1940s arrived, and seemingly every U.S. resident wanted to buy a new home. Per data from the Census Bureau, the homeownership rate jumped from 46% in 1940 to around 66% by 2000; a

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35 of the Best Real Estate Twitter Accounts to Follow

Details: The new-age real estate agency has developed a presence in several of the country’s biggest cities. Compass is admired for its savvy digital marketing approach — one that includes in-depth market guides, an extensive quarterly magazine, and a top-of-the-line Twitter account. 14) REALTOR Magazine.

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15 Advanced Real Estate Listing Presentation Insights for Agents

Details: Creating stellar real estate listing presentations is how most seller’s agents convert more leads and, in turn, build their business. The best real estate listing presentations offer: Data regarding the local market and comparable sales. Insights into how you plan to market a prospect’s home.

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The 5 Steps to Agent Onboarding (And 4 More for Offboarding) …

Details: For a real estate broker who’s trying to find and keep the most productive agents, onboarding is the best chance to put a good foot forward and show the agent what to expect from your brokerage. Even if you consider yourself a light-touch, low-support outfit, giving a little extra attention in the beginning can lower your turnover and give

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Lights, Camera, Agent! Essential Real Estate Video Marketing Gear

Details: Go back. A successful real estate video marketing strategy requires more than just smiling on camera, sounding approachable, and promoting your business. You also need to have the essential materials to shoot great-looking and -sounding clips, the resources to help you ideate, write, and record videos, and the right people to assist you.

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Ultimate Guide to Real Estate Keywords (+ 105 Ideas)

Details: A good real estate keyword strategy will target generic, local and hyperlocal search terms. ‍ FOCUS ON LONG TAIL KEYWORDS. Search traffic tends to be clustered around a small number of super competitive keywords like “real estate”. Many agents and brokers make the mistake of only focusing on these high volume keywords.

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Embracing a Modern Real Estate Business Model: An Interview …

Details: Real estate businesses of all shapes and sizes exist today — and Local Property Shop President Chad Gaughan is leading the charge in choosing his own adventure. The Boston real estate broker has seen business models of varying types in the industry thrive and fail. Some of the more interesting and fruitful of these firms, he notes, are of the

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How to Write an Agent Bio & 10 Knockout Examples

Details: Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they’ll use your services for their real estate needs. Today, 62% of agents spend at least an hour a day on marketing or advertising to promote their company. Advertising is great for attracting business, but the place

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How to Create a Real Estate Agent Handbook: A Guide and Template

Details: Real estate compliance. Every state is different when it comes to real estate legislation and compliance. Discuss how your brokerage handles compliance with the legal documents and issues that pass through your hands, and lay down the clear guidelines and expectations that you have for your agents. Independent contractor disclaimer

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How to Create Customer Personas for Real Estate Marketing

Details: Real estate customers are great because they’re often very vocal about what they don’t like. They’re probably most willing to communicate their dissatisfaction with their current situations or what their deal-breakers are for their future property. This is great news for you: It gives you a preview of their problems and challenges ahead

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[eBook] The Beginner’s Guide to Being a Real Estate Agent

Details: Start Out Smart. In this long-awaited update to our most popular guide ever at the Academy, we show you how to set realistic goals for success and hit the ground running as a new real estate agent. This eBook will show you: How to decide where to work as a new agent. How to start developing a list of clients and leads.

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Guide to Creating Killer Content for Real Estate Marketing

Details: Content Creation Goals. Clearly, the goal of great content is to grow your business. But let’s refine what that actually means. To grow your real estate business, you MUST: Bring in more new leads. Convert more leads to clients. Close more deals. Build existing customer relationships for more work or more referrals.

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The Perfect Real Estate Sales Scripts for Agents

Details: The Perfect Real Estate Sales Scripts for Agents While many agents are embracing newer marketing technology such as email automation and social media advertising, it’s important to note that more traditional approaches like door knocking and cold calling are far from dead. The truth is, some of your online and offline prospects will move swiftly

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